Leggo's has launched a campaign with the tagline "Pasta Loves Leggo's" promoting their "Chunky Sauces" range.
BMW Melbourne Creative Director Shaun Branagan said: “Our challenge was to tell a rational ingredient story in an emotional way. When pasta meets Leggo’s and you add lashings of Opera you’ve got all the ingredients for a passionate Italian love affair; beautifully simple".
The campaign will run across television, print, online, radio, and in-store; and launched on 5 February.
