The Byron Bay Writers' Festival has unveiled an innovative campaign which uses html links written in prose.
Created by GPY&R Sydney, the campaign reflects the festival's commitment to the new age of digital literature.
The links, which direct to the Festival homepage, are being disseminated via e-mail databases, Facebook and Twitter.
http://www.wordslikehangoutincreepyplaces.be/ware_You_can-findthem_skulking_around_ancient_maya_temples/the_belltower_ofNotreDame/orthebelly_ofGIANTsandworms/you'llcatch_them-ina-VictorianOrphanage-filled_with-dirtyclothes+crackedsmiles/Onwild-horses+wilderwomen/WordsLOVEthe-smell-of-napalm+thetasteof-sweat-that_trickles_down-yourback_whenyou're_kneedeep_inENEMY-territory/They're-passionateabout-grime-slime+theSTENCHofa-thousandDEADrats/Words-haunt_the_nastiest_places/Just-like-this.html
