Head of Art: Chris Badger
Copywriter: Will Edwards
Agency TV Producers: Jo Howlett & Simone O’Connor
Production Company: Hornet Inc. NY
Director: Gabe Askew
Campbell's will launch a new campaign for its Country Ladle soups through Clemenger BBDO Sydney on Sunday 18 April.
The campaign includes an animated TVC directed by Gabe Askew that shows farm picked vegetables going into a can of Country Ladle.
Along with the tagline "One good thing leads to another" the campaign attempts to overcome negative consumer perceptions associated with canned food.