No No No

12 May 2010

Advertiser: Chokito
Creative Agency: JWT Sydney
Media Agency: (incomplete)

0 0

Executive Creative Director: Angus Hennah 
National Creative Director – Digital & Direct JWT Australia: Ashadi Hopper
Associate Creative Director: John Lam 
Head of Copy: Jason Ross
Digital Copywriter: James Blow
Production Company: Jungle Boys
Director: Scott Pickett and Trent O'Donnell

JWT Sydney has relaunched the Chokito bar in a light hearted viral, TV, online 

and outdoor campaign.

The campaign targets 24 to 35 year old males who do not like the word "No" getting in the way of them having a good time.

The campaign’s viral turns the tables on bouncers who are usually the ones saying “No No No”.

In the viral, bouncers are refused entry into a toilet block and a gym because of their attire and possible beverage  consumption.




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