If you only drink a soy, decaf macchiato then perhaps 7-Eleven coffees aren't for you. In its newest spot, 7-Eleven promotes its $1 freshly ground coffee that tastes 'surprisingly good'.
The campaign's message is about 7-Eleven providing freshly coffee at a great price without the snobbery you get in some cafes.
Watch the comical in-house digital video for 'No Coffee Snobs'.
