Most people would jump at the chance to have a celebrity chef help out in the kitchen, Perfect Italiano's new spot shows they're much more useful in other areas of the house.
Cheese and spread brand Perfect Italiano has launched a four part series of ads that feature celebrity chef Gordon Ramsey helping out a busy woman in the kitchen, but not with her cooking.
Perfect Italiano category marketing manager Tony Tyree said "Working with Gordon was fantastic â as easy as using Perfect Italiano. The concept of 'No celebrity chef required' really brings to life what Perfect Italiano is all about â helping to add simple Italian flair to everyday meals with great tasting fit-for-purpose cheese."
To watch the second spot, click here.
To watch the third spot, click here.
To watch the fourth spot, click here.
Director: Brendan Gibbons
Executive Creative Director: Ant Keogh
Prodcution Company: Curious Film/Station Films
