Navy Sink 'Em

6 October 2011
 

Advertiser: Royal Australian Navy
Creative Agency: George Patterson Y&R Melbourne

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The Royal Australian Navy has launched an iPhone game called "Navy Sink 'Em" designed to educate and appeal to potential recruits.

The game allows players to command Navy ships, frigates and submarines and explore specific roles available on each vessel. Players must try to sink their enemy’s ships before their own fleet is destroyed.

A social media element allows achievements to be shared on Facebook. The multiplayer game was developed by George Patterson Y&R Melbourne, which won the Defence Force Recruiting digital account last year.

Since its release in the iTunes store in mid-September, the game has been downloaded over 3000 times and is in the top 25 free iPhone apps.

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