Mini Cookbooks

12 October 2011

Advertiser: Herald Sun
Creative Agency: AJF Partnership

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The Herald Sun has launched a campaign to promote its new series of Taste mini cookbooks from this Saturday.

Created by AJF Partnership, the campaign features child actors bringing to life "mini" versions of George Calombaris, Gary Mehigan and  Feildel.

The campaign is running across television, print, ambient media, radio and point-of-sale materials at newsagents, supermarkets and fresh food markets.

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