Message to the Troops

20 April 2011

Advertiser: Telstra
Media Agency: OMD Sydney

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Telstra has partnered with the Australian Defence Force to launch a "Message to the Troops 2011" campaign ahead of Anzac Day.

Created by Droga5, the campaign encourages Australians to send text messages in support of Australian troops based abroad and on home soil helping in disaster recovery efforts.

The campaign will run across television, print, online, social media and PR.

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