Man of 1000 faces

30 June 2010
 

Advertiser: Schick
Creative Agency: JWT Sydney

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Executive creative director: Angus Hennah 
Creative Director, Digital & Direct: Ashadi Hopper
Director: Jesse McElroy
Creatives: Michael Malberbe, Hamish Spencer, Viktor Blanke

 

Executive creative director: Angus Hennah 

Creative Director, Digital & Direct: Ashadi Hopper

Director: Jesse McElroy

Creatives: Michael Malberbe, Hamish Spencer, Viktor Blanke

 

Schick have launched an interactive digital campaign which promotes the Shick Quattro Titanium Freestyle.

The "Man of 1000 faces" campaign, created by JWT, is a cross-platform campaign which encourages male facial hairstyles rather than clean shaving. 

Consumers are challenged to match or beat the facial styles presented in the campaign through an online promotion, with cash prizes as incentive. 

The campaign uses online and digital (including online video), as well as street press, posters and in-venue ads that will drive traffic online.

 

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