Man like horsepower

11 April 2014

Advertiser: Valvoline SynPower

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MJW offers all the testosterone and synthetic oil a man could dream of in one campaign ‘Man like horsepower’.

A first installment for Valvoline SynPower, showing the effect horsepower can have on man. It's not until he leaves the Synpower motorcar that he returns to his modern man exterior.

The film, directed by Primo’s Nico Perez Veiga, will run across TV, cinemas, outdoor, POS, digital, experiential and social. Including a music video for the full length version of the track - Mannish Boy, which was re-recorded for this project by Massive Music.

Agency: MJW
Creative Director: Neil Flory
Copywriter: Neil Flory
Snr Art Director: Jon Foye
Snr Designer: Eeuwout Baart
General Manager: Ricardo Larriera
Head of Strategy: Scott Davis
Head of Client Service: Steve Davis

Production Company: Primo
Director: Nico Perez Veiga
Co Director: Brian Kazez
Executive Producer: Carolina Cordini
Producer: German Lentini
DOP: Jose Luis Garcia
Art Director: Gimena Macri
Music: Massive Music

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