Hyundai has launched a new campaign for the i40 Tourer with the tagline "Make an Impression".
Created by Innocean, the ad was filmed at Lake Rebecca in Western Australia where US artist Jim Denevan was able to create an impressive design on the surface of the salt lake.
The campaign is running across television, online, point-of-sale and print, as well as online behind-the-scenes videos on the Hyundai YouTube channel.
