Like Nothing You’ve Ever Experienced

16 July 2013

Advertiser: Sony
Media Agency: OMD Sydney

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To promote the release of its 4K Ultra HD televisions, Sony has launched a moving campaign that shows emotional first-time moments for three Australians.

The ad shares Robert Turnbull's experience of going to the ocean for the first time in his 62 years, Grace Roberts who has never seen an ice cream truck and Josh Milard who is an avid soccer fan but has never seen an international match.

Hass Mahdi, marketing manager of home entertainment at Sony Australia said “We really connected with the concept of the ad – you can see the raw emotion of a simple first experience, a moment that they’ve never had but have often imagined. These amazing moments mirror the same feelings Australians can expect when turning on Sony’s new 4K Ultra HD TVs and first experiencing four times the resolution of Full HD.”

The campaign will run across TV, cinema, out-of-hoe, digital, online and in-store.

Art Director: Nicole Hetherington
Creative Director: Jay Morgan
Executive Creative Director: Steve Coll
Production Company: Finch
Director: Nic Finlayson
Producer: Paul S Friedmann, Daisy Bray

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