Production: Zoom Film and Television
Director: Mark Toia
Sanitarium's masterbrand TVC features real mums and kids hand-picked off the street and is shot in eight locations including Whale Beach, the iconic swing bridge at Sanitarium's Cooranbong site, a suburban home and popular parks across NSW.
The TVC is designed to tell Australians about Sanitarium by making words that symbolise the company utilising the letters in the word 'Sanitarium'.
The music in the TVC was rescored from a Sanitarium commercial that aired in the 1980's.
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