Street furniture company JCDecaux teamed up with Elizabeth Arden to launch the media company's first Australian “special build” campaign on 8 December. The panel uses specially designed bows to promote Elizabeth Arden's Juicy Couture Viva La Juicy fragrance. At selected Citylight panels in Sydney and Melbourne, JCDecaux Innovate has created bright pink bows that have been placed on the top corner of the Citylight panel, replicating the actual bow around the Juicy Couture Viva La Juicy bottle.
Juicy Couture Viva La Juicy
Fitness First launches Keep Your Motivation Alive via VCCP Sydney
An omnichannel strategy across digital and social, supported by a heavy national digital OOH presence.