Dating website eHarmony is set to launch a multi-million dollar campaign this Sunday with the tagline "It Starts With You".
Created by The Hallway, the campaign will be driven by television spots focusing on real eHarmony members sharing their experiences and motivations for using the service.
The campaign - the first work by The Hallway since winning the account in July - launches this Sunday across free-to-air, digital and pay TV, to be supported by online and social media.
eHarmony AU TV Ad: Jo-anne
eHarmony AU TV Ad: Simone
eHarmony AU TV Ad: Marcus
eHarmony AU TV Ad: Nicola
