VisitBritain is set to launch its largest ever global campaign, with a range of out-of-home executions to be displayed across 14 major cities.
Aimed at showcasing Britain as an ideal tourist destination, events such as the Queen’s Diamond Jubilee, Cultural Olympiad, Torch Relay and the London 2012 Games will be displayed.
The campaign is set to reach around 90 million people, and will add to the £100 million tactical campaign already being run by VisitBritain. It will launch 9 February.
