Get it in a click

15 July 2010

Advertiser: Payclick by Visa
Media Agency: OMD Sydney

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Executive creative director: Garry Horner
Creative director: Matt Kemsley
Art director: Glenn Christensen

Payclick by Visa has launched a campaign to promote their new e-commerce product, which will enable consumers to make online purchases.

The product is aimed at 14-17 year olds and their parents and guardians. The commercial features Kenzi, a Canadian teenager the campaign found on YouTube who can click his fingers 16 times a minute.

Developed by Whybin\TBWA\Tequila, the online campaign is supplemented by cinema advertising.

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