Get Fresh Wipes

21 June 2013

Advertiser: Libra
Media Agency: OMD Melbourne

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Are you a tote bag or a clutch? Libra's new social media push encourages consumers to play a game to learn more about Libra's Get Fresh Wipes and figure out which style of handbag they are.

Scott Wenkart, Spiral Media’s managing director said “We feel this is a great brand fit between Libra and women social gamers. Libra bring in a busy product category has applied the principle of fun + educate to this social gaming campaign which will resonate with the audience.”

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