Don't blend in

17 June 2010

Advertiser: Toyota Motor Corporation

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Toyota Motor Corporation is taking a low-key approach in its latest marketing campaign, marking a break from previous mass-market campaigns, in order to promote its first niche vehicle, the Toyota Rukus.
The "Don't blend in" campaign, created by Oddfellows, targets urban youths by positioning the Rukus as a vehicle which is not "mass-market".
The campaign will use online, print and outdoor. 

Toyota Motor Corporation is taking a low-key approach in its latest marketing campaign, marking a break from previous mass-market campaigns, in order to promote its first niche vehicle, the Toyota Rukus.

The "Don't blend in" campaign, created by Oddfellows, targets urban youths by positioning the Rukus as a vehicle which is not "mass-market".

The campaign uses online, print and outdoor. 

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