Dig deeper

8 September 2010
 

Advertiser: The Economist
Creative Agency: Clemenger BBDO (Melbourne)

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Weekly current affairs magazine The Economist has launched an online brand campaign to encourage consumers to 'dig deeper' into world issues.

The campaign, created by Clemenger BBDO Melbourne, is running throughout Asia, including Australia, and aims to position The Economist as a source to turn to for depth of analysis and coverage.

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