Dedicate and Win

13 September 2012

Advertiser: Hyundai / Spotify
Creative Agency: Innocean

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Car brand Hyundai has built upon its current i30 'Break Free' positioning with the launch of a collaborative Facebook campaign with music-streaming service Spotify called 'Dedicate and Win'.

The campaign, created by Innocean, invites consumers to dedicate their favourite "break free" driving tune with friends for the chance to win a Premium Spotify subscription.

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