1 June 2011

Advertiser: KR Castlemaine
Creative Agency: DDB Melbourne

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KR Castlemaine (KRC) has launched a television campaign featuring real members of the Country Women's Association of Victoria.

Created by DDB Melbourne, the campaign builds on the sentiment that KRC's bacon and hams are proudly "made with the care of the country" by putting its products under the scrutiny of the CWA.

The campaign will run across television and outdoor.

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