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1 November 2010

Advertiser: Ford
Creative Agency: JWT Melbourne

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Ford has launched a marketing campaign in Asia Pacific to promote its Fiesta model.

The campaign focuses on the car's connectivity with Bluetooth, iPod and voice control functionalities.

Created by JWT Melbourne, the campaign will run across TV, digital, outdoor and print.

Executive creative director: Richard Muntz
Senior copywriter: Jim Ritchie
Art director: Hannah Smit

Production company: Photoplay

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