2 July 2012

Advertiser: Holden
Creative Agency: AJF Partnership

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To herald the release of its new long range electric car The Volt, Holden has rolled out a campaign led by two television spots.

The new ads mark a different direction for the car brand and demonstrate its move beyond the long-running 'Go Better' brand positioning. The TVC's were created by AJF Partnership, and launched 1 July 2012.

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