Car Park Domination

28 July 2011

Advertiser: Allianz
Creative Agency: MercerBell
Media Agency: OMD Sydney

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Allianz has launched an extensive "car park domination" campaign to promote its new Roadside Assistance program.

Created by MercerBell, the campaign draws visuals from Allianz's "Comprehensive Car Insurance with Roadside Assistance" television commercial.

The campaign will run for eight weeks across six locations including Westfield Castle Towers, Parramatta, Doncaster and the Glen.

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