GE Capital has launched a campaign called 'Building Better Businesses' to continue the launch of its 2011 'Two-Letters' campaign, which demonstrated the brand's revised global strategy and focus on the Australian market.
Created by Clemenger BBDO Sydney and supported by CHE in Melbourne, it will run across print, digital and social media and features real customer testimonials telling how the brand helped their business grow. The creative was overseen by Clemenger BBDO New York.
