Cadbury has launched a campaign for Cadbury Bubbly featuring television presenter Lauren Phillips.
Created by Carat and GRAZIA, the "Bubbly Insider" campaign invites readers of ACP magazines to join the "Bubbly Entourage" and sign up for exclusive web content by entering the barcode of any block of Cadbury Bubbly on the campaign website.
The promotion is running in ACP titles Grazia, Madison, Cosmopolitan, Shop 'Til You Drop, NW and OK!, and is supported online and social media, as well as a modified version of the "Space Hopper" television spot from 2009, originally by Publicis Mojo.
