8 September 2010

Advertiser: Care Australia
Creative Agency: DDB Melbourne

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Aid organisation Care Australia will unveil a multi-platform marketing campaign to garner support for its overseas work.

The TV spot focuses on supporting women and girls as a way to pull communities out of poverty.

Executive creative director: Grant Rutherford
Group creative directors: Ruben Cirugeda & Glen Dickson
Art director/copywriter: Gus Johnston

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