Boonie's Over Beer

18 July 2011

Advertiser: Canadian Club
Creative Agency: The Works Sydney

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Canadian Club has enlisted cricket legend and former beer enthusiast David Boon to front the latest phase of its "Over Beer?" campaign.

Created by The Works Sydney, the campaign centres around Boonie being "caught out" drinking Canadian Club.

The campaign is running across online and social media, digital, print, outdoor, point-of-sale and PR activity.

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