Carlton Football Club love their wheels, especially from Hyundai. Footballer Michael Jamison features in a new campaign for the i40 via Innocean, inviting consumers to "spot, snap and share" the hashtagged #NavyBlues car. Users who upload pics of the car to Instagram will go into the draw for prizes including a trip to Disney Park.
Commercial Radio Australia urges brands to stay connected
The campaign, created by Eardrum, hijacks other ads in the break to explain audio’s ease of production and large in-home audiences.