Hardware and building supplies buying group Natbuild is set to launch its first fully co-ordinated national marketing campaign.
It aims to present the buying group as a unified brand, whereas in the past marketing has focused on the individual brands under the Natbuild umbrella, including Dahlsens, Bowens, Hudson and Bretts.
The marketing push launches a new positioning line for Natbuild, "We buy bigger, you buy better", in an attempt to generate a unified brand voice.
The primary focus of the campaign will be direct marketing, with over 60 trade catalogues being sent out to active trade accounts, as well as point-of-sale. It also gives trade customers a chance to win a "Big footy finals experience"