Banana democracy

16 August 2010

Advertiser: Australian Bananas
Creative Agency: Eleven Communications

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The Australian Banana Industry has launched a Facebook campaign to target the youth market.

The Banana Democracy campaign, devised by Eleven Communications, invites people to votes on some of the "most important and idiotic" things of our time by choosing 'na na' or 'no no'. The campaign follows on from recent TV spots.

The push is promoted by social media and online advertising, and is part of a larger national TV and outdoor campaign.

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