The beginning of a new year tends to bring weight loss aspirations. To tap into this, Weight Watchers has today released its 'Awaken Your Incredible' campaign, looking at the personal hurdles that people face this time of year.
Created by BMF, the campaign follows life's ups and downs, and aims to encouraging consumers and motivate them through their weight loss.
Weight Watchers general marketing manager, Michael Burgess said: “Weight Watchers is founded and built on the truth that the only lasting weight loss solution for you, comes from within you. The core creative idea has hope and flexed the motivational muscle.”
The campaign will run across TV, digital, direct mail and PR.