Applause

4 October 2011
 

Advertiser: AAMI
Creative Agency: Ogilvy (VIC)

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AAMI has kicked off a new campaign to promote its Safe Driver Rewards program.

Created by BADJAR Ogilvy, the "Applause" campaign celebrates safe drivers as the unsung heroes of the road.

The television campaign launched during the AFL Grand Final on Saturday October 1 and is supported by digital, press and outdoor executions.

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