An SUV - But Not As You Know It

17 February 2012

Advertiser: Mazda
Media Agency: OMD Sydney

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Mazda has launched a two week teaser campaign promoting its CX-5 model, with the tagline 'An SUV - but not as you know it'.

Created by the Clemenger Harvey specialist Mazda divison 1Mazda, the campaign reflects Mazda's new design philosopy called 'KODO - Soul of motion' by likening the strength, agility, and muscular lines of the car to that of a cheetah.

The campaign will run across television, print, digital, and out-of-home. It launched 19 February.


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