Nokia has launched a campaign to celebrate the release of the Lumia 800 and 710 smartphone models into the Australian market, led by a large-scale, interactive augmented reality stunt.
Created by Fuel Communications in collaboration with JWT and VML, the reality stunt saw Sydneysiders projected on a digital screen and challenged to a virtual dance-off with music star Timomatic.
The campaign will also see executions across television, online and out-of-home, and is an extension of Nokia's existing "Amazing Everyday" campaign.
