Hyundai sets out to reposition its brand as a sophisticated car marque with the launch of a campaign this Sunday to promote the i30 car.
The television spot uses time lapse to show rapidly changing exotic environments, while in the foreground the car itself remains unchanged. Using the strapline, "Amazing, day after day", the campaign portrays the i30 as being both beautiful and durable.
The campaign, created by Innocean, will roll out across television, print, outdoor, point-of-sale and online.
Visual effects: Cutting Edge