The Royal Australian Air Force has launched a multi-platform campaign which gives potential recruits daily updates into the lives of Air Force personnel over the course of a week.
Created by George Patterson Y&R Melbourne, "A Typical Day" lets users sign up for daily pre-prepared messages and updates from serving personnel via email, Facebook, video, text message and MMS over seven days.
Potential recruits can have the content is delivered on the devices they choose and can share their experience with friends via social media.
