Technology brand Acer has enlisted singer Jessica Mauboy for a promotional campaign in partnership with Southern Cross Austereo. On offer is a chance to nab a ticket to the Grammy Awards.
The first phase of the campaign will see the major Grammys prize up for grabs, as long as you purchase a device from Acer's Touch & Type series from Dick Smith retailers.
A second phase, to launch in the first quarter of 2013, will include a series of invite-only Mauboy gigs.
The campaign was developed by Webling Interactive and runs across out-of-home, in-store, radio and online.
