Executive Creative Director: Richard Muntz
Deputy Creative Director: Keith Nicolas
Senior Copywriter: Scott Glennon
Production Company: Goodoil Films
Ford Australia is celebrating 50 years of the Ford Falcon with an integrated campaign which highlights its 'motoring firsts'.
The campaign by JWT Melbourne shows the Ford Falcon’s milestones including the first Australian-manufactured car to feature standard driver air-bags (EF series Falcon), the first Australian-made family car to have driver and passenger airbags (April, 2000), the first six-speed automatic transmission to feature in an Australian car (October, 2005), first Australian car to receive a 5-star ANCAP safety rating (August, 2008).
The 30 second TVC is supported by print and outdoor advertising.