1234 Warm up

13 July 2010

Advertiser: Sensis & Mission Australia
Creative Agency: DDB Melbourne

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Executive Creative Director: Nick Cummins
Creative Team: Jake Barrow and Crystal Fong
Digital Creative: Alfredo Aguanta

Sensis has teamed up with Mission Australia for the 1234 Warm up project. The viral campaign was developed by DDB Melbourne and is utilising Facebook to spread the word.

The aim of the campaign is to distribute 12,340 pairs of woolly socks to those in need this winter. Sensis and Mission Australia will donate a pair of socks every time someone clicks on the 'like' button on Facebook.

Click here to participate in the project.

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