Tourism Australia

Tourism Australia is the Australian Government agency responsible for attracting international visitors to Australia. The purpose is to increase the economic benefits to Australia of tourism. To do this it implemented Tourism 2020 aimed at growing overnight tourism expenditure to as much as $140 billion by the end of the decade.

Tourism Australia is active in around 17 key markets. Activities include advertising, PR and media programs, trade shows and industry programs, consumer promotions, online communications and consumer research.

Latest Campaigns for Tourism Australia

Latest News about Tourism Australia