Perth L!VE

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The metrics that make agencies attractive to buyers last week

The metrics that make agencies attractive to buyers

”While it's great business, it can be quite hard to sell."

PHOTOS - All the action at Perth L!VE last week

PHOTOS - All the action at Perth L!VE

Jodene Murphy, Haylee Felton, Clive Bingwa, Melissa Fein, Sam Geer, Simon Lamplough, Julia Vargiu, Adam...

Consumer misery is up with Trump tariffs last week

Consumer misery is up with Trump tariffs

Inflation is largely under control across the globe, but geopolitical tensions are causing uncertainty.

Perth L!VE - CMOs say agencies should be more proactive last week

Perth L!VE - CMOs say agencies should be more proactive

"As a client there’s nothing more powerful or exciting than an agency coming to you with a proactive...

Perth L!VE - The biggest challenges for marketers in the next 12 months last week

Perth L!VE - The biggest challenges for marketers in the next 12 months

What keeps BankWest, Kitchen Warehouse, Pentanet and University of Western Australia CMOs up at night?

Perth L!VE - Inside Accenture Song’s media proposition last week

Perth L!VE - Inside Accenture Song’s media proposition

No principal media buying, proprietary trading tools and acquisition plans.

AdNews L!VE Perth: Bankwest, University WA, Accenture lead mega lineup 3 weeks ago

AdNews L!VE Perth: Bankwest, University WA, Accenture lead mega lineup

The full conference agenda has been revealed. Less than two weeks to go - register now.

Accenture's Fein, Geer and Colts to headline AdNews Perth L!VE last month

Accenture's Fein, Geer and Colts to headline AdNews Perth L!VE

BankWest's Jodene Murphy, The University of Western Australia's Haylee Felton and Kitchen Warehouse's...

PHOTOS - All the action at Perth L!VE last year

PHOTOS - All the action at Perth L!VE

Adam Ferrier, Louise Ardagh, Rebecca Hargrave, Clive Bingwa, Lyndelle O’Keefe, Joel Pember and more.

AI has overtaken the smartphone as the biggest driver of change last year

AI has overtaken the smartphone as the biggest driver of change

With independent agencies and holding groups all getting involved.

Independent agencies are investing in AI and P&C despite economic headwinds last year

Independent agencies are investing in AI and P&C despite economic headwinds

“We know if we invest now, it's going to hold us in good stead in the future."

WA economy resilient despite business burdens last year

WA economy resilient despite business burdens

High payroll taxes, underfunding from venture capitals, skill shortages and rising costs.

Adam Ferrier’s five tips to creativity last year

Adam Ferrier’s five tips to creativity

Why has Thinkerbell killed the creative agency brief and account managers?

Perth L!VE - Marketers address greenwashing last year

Perth L!VE - Marketers address greenwashing

"The WA market can sniff out bullshit pretty quickly."

HBF’s Louise Ardagh on building two brands last year

HBF’s Louise Ardagh on building two brands

By moving to the east coast the health company increased brand awareness by 56%.