Perspectives 2023

Generative AI is taking marketing teams to new creative places, but it’s important to tread carefully.

Amidst the impending shift to a post-cookie era, the landscape of addressability is undergoing...

If there is something we have learnt from 2023, it is how fast the media landscape can transform.

But above all, in this fragmented market the opportunity in 2024 lies within the mobile space.

We’ll be working hard to strike the right balance between cautious optimism and the pursuit of...

New sustainability KPIs will emerge, aiming to quantify not just the financial implications but also the...

Marketing will continue to transform and innovate, driven by both technology and changing consumer...

I have no doubt the momentum we’ve seen in 2023 will continue through 2024.

The magic that the industry has made by coming together under a common purpose.

Synergies between creative, strategic deployment, and data-driven insights.

Open to different ways of working.

Returning to Australia with a Texan husband and three children.

To succeed in 2024, brands should prioritise collecting, cleansing and enriching first-party data from...

For the first time, marketers can now build strategies based on actual consumer behaviour.

This uncertain landscape is precisely where innovation thrives.