Well the shortlists have been posted this morning and it's a pretty good showing from downunder!
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: hidden;">I've had a wander around all of the stalls and tried to write down every one of them, praying I haven't missed any.
Here's the of Aussie shortlists as far as I could see. It's a real buzz here and I'm typing as fast as my two fingers can handle to get the news to you all, so here goes:
Best use of TV
Lambassador - Meat and Livestock Australia - UM
Rexona Australia's Greatest Athelete - Unilever - UM
It's No Picnic - Cadbury - GPY&R Melb / Carat
The Best Integrated Finalists
Santa's Little Helper - Lego - UM
The Party Garden - Yates - Vokyo / OMD
Digital Mum 2.0 - Telstra - DDB Sydney OMD
Earth FM - WWF - Leo Burnett Sydney / Starcom
Best Online
Santa's Little Helper - Lego - UM
Travel, Entertainment
The Great Christmas Wrapping Paper Swindle - Football Federation - Lowe Sydney
Small Scale Ambient
Pedigree Adoption Drive - Mars - Starcom Melb
Best Social Media
I Spy Levi's - Levi Jeans - Host
EOS Photochains - Canon - Leo Burnett Sydney / MEC
So you can see why I'm so happy - by my count UM has the most finalists so I can't stop grinning.
Tomorrow night we find out the winners... stay tuned and best of luck to all the Aussie entries in all categories.
Shortly I'm going to catch up with Maura and Eb who are in a pretty good place with their Young Lions response it seems. I wonder whether they got any sleep at all last night...
Well the shortlists have been posted this morning and it's a pretty good showing from downunder! I've had a wander around all of the stalls and tried to write down every one of them, praying I haven't missed any.
Here's the of Aussie shortlists as far as I could see. It's a real buzz here and I'm typing as fast as my two fingers can handle to get the news to you all, so here goes:
Best use of TV
Lambassador - Meat and Livestock Australia - UM
Rexona Australia's Greatest Athelete - Unilever - UM
It's No Picnic - Cadbury - GPY&R Melb / Carat
The Best Integrated Finalists
Santa's Little Helper - Lego - UM
The Party Garden - Yates - Vokyo / OMD
Digital Mum 2.0 - Telstra - DDB Sydney OMD
Earth FM - WWF - Leo Burnett Sydney / Starcom
Best Online
Santa's Little Helper - Lego - UM
Travel, Entertainment
The Great Christmas Wrapping Paper Swindle - Football Federation - Lowe Sydney
Small Scale Ambient, Charity and Integrated
Pedigree Adoption Drive - Mars - Starcom Melb
Best Social Media
I Spy Levi's - Levi Jeans - Host
EOS Photochains - Canon - Leo Burnett Sydney / MEC
So you can see why I'm so happy - by my count UM has the most finalists so I can't stop grinning.Tomorrow night we find out the winners... stay tuned and best of luck to all the Aussie entries in all categories.
Shortly I'm going to catch up with Maura and Eb who are in a pretty good place with their Young Lions response it seems. I wonder whether they got any sleep at all last night...
