Winners 2012

28 February 2013

The Monkeys wins top award

Sydney agency The Monkeys has been named the 2012 AdNews Agency of the Year in a close contest for the top honour with finalists UM Sydney, Clemenger BBDO Melbourne and Visual Jazz Isobar. The Monkeys also won the top award in the Independent and NSW Agency of the Year categories. See the list below for the other category winners (indicated by asterisks). To view the results supplement in full, download the AdNews App from the iTunes store and get the supplement free.

View presentation highlights video.
View Hall of Fame highlights video.
View photos from the presentation night.
View photos from the AdNews photo booth.

Finalists ( * = Category winner)

NSW Agency of the Year
Droga5
DDB Sydney
The Monkeys*
Leo Burnett Sydney
Whybin TBWA Group Sydney

Victorian Agency of the Year
GPY&R Melbourne
Naked Communications
Clemenger BBDO*

State Agency of the Year
Pusher Brisbane
GPY&R Brisbane*
BCM Partnership

Media Agency of the Year
Mindshare Sydney
Match Media
UM Sydney*
MediaCom Sydney

Direct Agency of the Year
The Works*
Cubed Communications

Digital Agency of the Year
Visual Jazz Isobar*
GPY&R Melbourne
Lavender
With Collective

Specialist Agency of the Year
The Zoo
Nomad
King Content
Integer Australia*

Experiential Agency of the Year
Play Communications
Chieftain Communications
Mango Australia*

Small Agency of the Year
BD Network
31st:Second*
Core
Chieftain Communications
Houston Group

Independent Agency of the Year
CumminsRoss
The Hallway
Match Media
The Works
The Monkeys*

PR Agency of the Year
One Green Bean*
Res Publica
Mango PR

Emerging Agency of the Year
CumminsRoss
Bohemia*
With Collective

Advertising Network of the Year
GPY&R
Clemenger BBDO Network*
Leo Burnett Australia
Whybin TBWA Group

Media Network of the Year
OMD Australia
UM Australia*
PHD Australia
Mindshare
MediaCom Australia

Media Campaign of the Year
Nike 'She Runs' by Razor*
TAC 'Home Safely' by Naked Communications
Ecco 'World's Longest Catwalk' UM
Ben & Jerry's 'Sundae Session' by Mindshare

Digital Campaign of the Year
Defence Force Recruiting 'Mobile Medic' by GPY&R Melbourne
Bonds 'The Birthday Project' by Clemenger BBDO
Casella Wines 'The Perfect Lager Project' by AnalogFolk
Google 'Build with Chrome' by Mark*

Ad Campaign of the Year
Defence Force Recruiting 'Mobile Medic' by GPY&R Melbourne
Seek 'Volunteer to Promote Volunteering' by Leo Burnett Melbourne
St Vincent De Paul 'Signed Finds' by GPY&R Sydney
Metro Trains 'Dumb Ways to Die' by McCann Melbourne*

Ad of the Year
Carlton Draught 'Beer Chase' by Clemenger BBDO Melbourne
Metro Trains 'Dumb Ways to Die' by McCann Melbourne*

Game Changer Award
Defence Force Recruiting 'Mobile Medic' by GPY&R Melbourne
Art Series Hotels 'The Overstay Checkout' by Naked Communications
Australian National Preventative Health Agency 'My Quit Buddy' by UM
M.J. Bale 'Grazed On Greatness' by Whybin TBWA Group Sydney*

The Un Ltd Award
Sydney Dance Company 'Dancing in the Spotlight' by The Works
St Vincent De Paul 'Signed Finds' by GPY&R Sydney*
RSPCA 'The Unfinished Story' by Saatchi & Saatchi

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