ROLL RADAR: To promote the July 29 release of the Australian film Under the Radar, Macquarie Nine Film & Television is launching a TVC campaign to promote the film's "irreverent and mischievous" personality. Featuring the film's star Christopher Widdow, aka Steady Eddie, the TVCs will screen on FTA, Channel [V] and in cinemas directly before the film's preview. The TVCs are part of a major marketing campaign for the film that also includes outdoor, print, radio and Avant Card.
CLIENT: Macquarie Nine Film & Television
CREATIVE: Shooting Spirit
MEDIA: Libby Rhys-Jones & Associates and Initiative Media
PRODUCTION: Shooting Spirit
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