Watching the watchers: Mobile video a challenge to primetime TV?

By AdNews | 12 September 2013

People are watching most video on their mobiles in a good chunk of TV primetime. That's according to the latest data from video ad firm TubeMogul.

The company collected data on millions of mobile pre-rolls from brand campaigns run through its platform from April to June.

It found that mobile video views peak between 4pm to 8pm with almost 39% of the day's views taking place then. There's a spike towards the end of the week too - with people watching much more mobile video between Thursday to Saturday.

Compared to countries such as the US and the UK, mobile video completion rates are lower, currently standing at 34.4%.

But TubeMogul said that click through rates tended to be higher for pre-roll ads viewed on mobile devices than for pre-roll ads viewed on computers. In Australia, they were three times higher, its data suggested.

Download the report below.

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