Kraft's Amanda Banfield has said Cadbury's new global campaign will be bigger than 'Gorilla'. What do you think?
Yesterday, Kraft released a global Cadbury campaign via Saatchi & Saatchi Sydney. The work was completed in partnership with Fallon London.
The famous 'Gorilla' spot rolled out in 2007 and featured a lifelike beast drumming to Phil Collins. It picked up several awards in 2008, including the Cannes Lions Grand Prix for Film.
Do you think the new campaign is better than the 2007 hit?
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